and the color of the year goes to....

Yes, apparently the color of the year is a thing. 

Last year it was Greenery. 

"The Color of the Year is one moment in time that provides strategic direction for the world of trend and design."

This year, it is a gorgeous ULTRA VIOLET. From runways to store shelves, we cannot wait to see what the fashion world does with this color!

Congrats, Pantone. You have done it again!

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