Yes, apparently the color of the year is a thing.
Last year it was Greenery.
"The Color of the Year is one moment in time that provides strategic direction for the world of trend and design." -Pantone.com
This year, it is a gorgeous ULTRA VIOLET. From runways to store shelves, we cannot wait to see what the fashion world does with this color!
Congrats, Pantone. You have done it again!